After multiple episodes of suspense, schemes and backstabbing, The Celebrity Traitors concludes with a nail-biting finale
Warning: spoilers ahead - This article reveals key moments from The Celebrity Traitors conclusion
Throughout the season, viewers witnessed murders, double-crosses, serious side-eye, and a memorable moment that cut through all tension.
However on the final evening, the ultimate victor of the inaugural Celebrity Traitors was revealed.
From 19 contestants, just a handful were left standing: Deceivers and faithfuls facing off for the winnings.
Soon, the competition tightened to just three: the final players.
In the end, funny man Alan Carr emerged as the winner, in a shocking outcome that went viral and left him emotional.
"It's been tearing me apart, I'm so sorry," he exclaimed, admitting to the remaining faithfuls that he was actually one of the deceivers. "I feel terrible about this."
"You did brilliantly," they consoled him. "Everything's fine."
Social media quickly erupted with this development. "The worst deceiver being the best traitor ever," wrote a viewer.
"It couldn't have been a better conclusion," wrote another, while a third called it "the television highlight of the year."
His chosen charity, a cancer charity, will receive all the prize money, with the final pot reaching eighty-seven thousand five hundred pounds.
Alan Carr's transformation from giggle liability to cold-hearted killer was one of the standout highlights of the season.
However, his victory still shocked viewers in shock, as noted by industry observers.
"The idea of Alan, of all people, executing an expert performance in deceit felt about as likely as him keeping a straight face through his comedy routines."
On subsequent discussions, the other contestants summed up why no one had truly doubted him.
"He might have come down to breakfast in traitor attire and I wouldn't have believed he was deceiving us. I was too busy laughing," one participant said.
"The majority didn't target him because how does one vote for a person so charming?" asked a different contestant.
Carr said he had "thoroughly enjoyed" his experience with the show.
"I want to participate once more... I doubt it would be successful a second time!"
The final episode was extended to 70 minutes on the network. It had an unusual opening than usual, as every celebrity were aware who would appear at the breakfast table.
Viewers heard some very uplifting, and very un-Traitors-esque music, as we recapped some moments from every remaining player's experience in the game.
True to form, Alan Carr gave us some of the most memorable lines.
"To be honest, I began the competition a bit of a nervous wreck. I've thrown close allies to save myself, I've eliminated beloved figures openly. Apparently I'm a better liar and player than I believed."
At the same time, another contestant commented that reaching the conclusion was "significantly more pressure than competing with England", while someone else said he was "totally surprised" to have made it so far.
In the beginning of the finale, several players appeared to be making a bid to become the new style icon of the castle, replacing the previously eliminated fashionable contestant.
The winner appeared at the morning meal looking like a vintage television personality in a checked maroon suit, before changing into an embellished light-colored outfit.
However, he got outstyled by a fellow player's maroon velvet tuxedo. Impressive style.
Next up was the competition, with the remaining contestants getting on board a locomotive called - naturally - The Deceivers' Railway.
The challenge saw them ripping up images of eliminated players. Have sympathy for one participant who was hit on the head multiple times by the lid of a substantial container.
Before long, it was time for the roundtable.
The deceivers made a pact in advance, pledging to support each other. "We've come a long way, I won't throw him under a bus," stated one, while the other simply laughed.
And one did stick to his promise. But, managing to stay under the radar for most of the game, the other still got the most votes.
The remaining traitor appeared to be experiencing significant distress to be the last traitor standing. "Being alone, I feel terrified," he said. "I'm a loose cannon, a rudderless ship."
Social media and viewers were similarly upset.
"I did NOT want this contestant to be banished. A truly loveable traitor," commented an observer.
"You will forever be remembered in Traitors history," posted a different viewer.
However, there remained little opportunity to focus on this departure. Before long, they were at the endgame - this being the moment everyone anticipated.
The last players stood over the ceremonial fire. And the alliance collapsed, precisely when it was most crucial, in a truly WTF moment.
A player was eliminated in dramatic fashion - after a shock vote from their partner, who betrayed them.
"It hurts to be betrayed last minute like that," remarked the ousted contestant. Subsequently, it was revealed that when they message, the eliminated contestant calls the other as a traitor.
Ultimately, only three contestants were still competing: the last participants.
One player, looking incredibly smug, chose to conclude the game. So did another, and everything depended on the third, who did the same - resulting in the traitor was the winner.
According to commentators, the moment where remaining contestants comforted the winner was "beautiful TV". "I anticipate it will be a contender for outstanding scene at next year's awards," they said.
Fortunately, the champion soon recovered from his bout of tears, and could finally appreciate the moment.
"Such an emotional journey. I thought I was terrible at deception, my expressions gave me away and here I am a winner," he said.
And he even joked about the memorable elimination - his best friend during the initial stages - by leaning toward the presenter in the concluding moments and touching her cheek.
"There's something on your face," he said, with his characteristic laugh.
The last few weeks of celebrity gossiping, scheming and the occasional unexpected moments may seem like a bizarre fantasy. But it really did occur. It will be remembered fondly.